7 Points “Wherever You Are” Campaign
Fall 2023
Packaging design and ad campaign for 7 Points.
In 2023, I started on a packaging design for 7 Points to roll out their first and only 1g vape cartridge. By speaking with multiple packaging companies and studying the market I was able to create a unique design that kept the authenticity of 7 Points’ clean and simple feel while adding subtle elements such as a Spot UV varnish on the exterior sleeve.
Following production and fulfillment I visited multiple locations to create the “Wherever You Are” campaign. Since 7 Points had never rolled out a vape line, I focused on the portability and convenience of enjoying their great product - Wherever You Are.